Interviews uncovered an often-ignored stakeholder group for this gluten-free travel planning service.

A new feature for the Fitbit website to help its wearable technology users better identify and meet their wellness goals.

I drew inspiration from customer journey mapping and board games, externalizing a firm’s methodology to help them deepen collaboration with clients.

Client A: Software as a Service (SaaS) Startup* I was the Project and Research Lead on this three-month engagement, part of a two-person strategy team building the Client’s brand value proposition and messaging strategy. We collaborated with a half dozen architects, designers, and developers from the Client’s web design agency so that our insights could seamlessly inform the new site … Continue reading User Research